So...
The competition will start in November (exact date to be announced);
it will wrap in April;
and results will be announced in May.
So, stay tuned.
The launch event went very well, I thought - a very good turn out, I would say at least a few hundred interested folks showed up.
And the panelists were great - fun was had by all! Although I did not need to know that one of them had the honour of losing virginity in possibly most obvious of all prototypical public spaces - campo in Siena. And you didn't need to know that either, but you do now. Talk about public performance, because in Piazza del Campo it could not have been otherwise.